It Looks Easy! Is it? Simple Steps for Small Business Success (November 2001) is a  book by Jerry Shea. The uniqueness of Mr. Shea's book is that he has actually lived the small business experiences and knows first hand what it is like to own your own business and be your own boss. Mr. Shea points out why one business owner can make a comfortable living while the owner of an identical business fails. The reader will discover excellent money saving examples. Review financial traps that can eat away at your working capital and the pit-falls that can plague any new business. The author explains his experience working for a business brokering firm selling business opportunities and how he adapted the techniques of the successful businesses he sold into his own small businesses. If you are thinking of owning your own business and becoming your own boss, you need to read this book and adapt the many Simple Steps for Small Business Success into your business plan and daily activities. After all - It Looks Easy! Is it? Included in the book are business cartoons, a glossary of business terms and an index.