Exciting Small
Business Lectures
by Jerry Shea -

Author of It Looks Easy! Is it?

Simple Steps for Small Business Success

                                             *Overview              *Lecture
1. It Looks Easy!
Is it? .................................... 20-30 min.            Half / Full Day

 

2. Five years from today ......... 10 min.                 30 min.

3. Who are You? Do you
have what it takes to
Own Your Own Business ........ 15 min.                 45 min.

4. Finding the right
business for you .................... 20 min.               1 hours

5. Prospecting - Finding
your customers .................... 20 min.                1 hours

6. Price is not the issue ........... 20 min.                 45 min.

7. When the mass merchandisers
come to town......................... 15 min.                30 min.

8. Remember - Don't be fair .... 10 min.               20 min.

9. Ten key elements of
a successful business .......... 15 min.                   1 hour

10. Is the internet right
for you & your business ..... 20 min.                  45 min.

*Note: The length of each overview or lecture can be altered to meet your program needs. Mr. Shea will fit any subject into your program time frame. If you are looking for a specific title or subject, please give us a call as Mr. Shea has other lectures that might fit your needs.

Lectures based on Mr. Shea's book.

1. It Looks Easy! Is it?
Simple Steps for Small Business Success
by Jerry Shea

Overview of the book: 20 -30 minutes
Lecture: 30 minutes - 1 hour
Workshop (covers the book and much more) - Half day / Full day
Ask any co-worker, friend, or stranger on the street (or even yourself) "would you like to own your own business and be your own boss?" Most people will say "yes." Just the thought of being your own boss inspires many people to explore the possibilities of owning their own business. After all, being a business owner is all part of the American Dream.
Unfortunately, far too many future business owners do not realize that the success of being your own boss has nothing to do with the type of business you start. Their success will depend on an understanding of what will happen when they put up their sign for business. It has nothing to do with their previous education, the fields they select or the products/services they try to sell. Success will be determined by their understanding of what it is really like to Own Your Own Business. As simple and incomprehensible as that may sound, the lack of knowledge about running a business is the number one reason most business fail.
It Looks Easy! Is it? will give participants an opportunity to explore and understand what it really takes to make it in the business world, irrespective of the types of business they want to start.
All of the following subjects are covered in the half day/full day
workshop. The overviews and lectures focus on the highlights of Mr. Shea's book and are designed to inspire and motivate the audience.

The following overviews and lectures focuses on the highlights of Mr. Shea's book, It Looks Easy! Is it? - Simple Steps for Small Business Success, and are designed as informative and motivational speeches. All of the following subjects are covered in the half day or full day workshops.

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2. Five years from today
Overview - 10 minutes / Lecture - 30 minutes

If you open your door for business today, what do you think will happen in the next five years? Listen to examples of what happened to business owners over a five-year period. Examine the successes and failures of people in business and find out what they did so they could stay in business.

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3. Who are You? Do you have what it
takes to Own Your Own Business
Overview - 15 minutes / Lecture - 45 minutes

Do you really have what it takes to be an entrepreneur and business owner? What is it about successful people that makes them a success? Do you possess the same characteristics, personality and outlook in business that successful people do? Before you think you have what it takes to be in business for yourself, find out if you do indeed have what it takes to be successful.

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4. Finding the right business for you
Overview - 20 minutes / Lecture - 1 hours

Do you feel you are ready to go into business for yourself? Here is a question for you to ponder: "Would you like to make $20,000 a year in the business you think you want to start, or for the same amount of investment, time and effort, make $100,000 a year in a different type of business?" One of the major reasons people fail in business is because they start businesses based on a sense of knowledge for an industry instead of having a sense of knowledge for business. What is the right business for you?

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5. Prospecting - Finding your customers
Overview - 20 minutes / Lecture 1 hours

Whether you have the million dollar idea, the hottest new product or the everyone needs one item, no matter what you have to sell, you can't sell it if you can't find the buyers or customers to buy it.. That is a statement of fact. Many a good prospective business went out of business because it couldn't find enough buying customers to keep its doors open. If you are going into business and think that everyone will come to you, think again. Prospecting must be your number one priority in business. Find out what it take to prospect successfully for customers.

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6. Price is not the issue
Overview - 20 minutes / Lecture 45 minutes

One of the biggest mistakes new business owners make is the misconception that pricing the product or service they offer is the most important thing in business. Nothing could be farther from the truth. "Price is not the issue." Learn how to understand pricing and beat your competition while you increase your income. Find out how you can experience far greater growth in business when you don't let price become the issue.

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7. When the Mass Merchandisers Come to town
Overview - 15 minutes / Lecture 30 minutes

How can the small business owner survive when a mass merchandiser (box store) offers a larger selection of goods and services, and lower price? The answer may surprise you when you understand and learn how to play against the "big boys." Mr. Shea survived when three box stores opened up down the street from his business. Find out what he did and what you can do to survive.

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8. Remember - Don't be fair
Overview - 10 minutes / Lecture 20 minutes

How would you like to go out to eat and have a fair meal? Want to go to the movie theater, pay $25 for two and end up seeing a fair movie? Would you go out to buy a new outfit for a special occasion and ask the salesperson for a fair outfit? Don't you want better then fair when you spend your money? So why would you want to run a business and offer your customers a fair product. Don't be fair, be better then fair. Learn how to exceed your customers' expectations and beat out your competition.

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9. Ten key elements of a successful business
Overview -15 minutes / Lecture - one hour

Can you complete a 100 piece puzzle with only 96 pieces? How about putting together a 10 piece desk top with only 8 pieces? Nothing is ever complete when a piece is missing. Don't start a business with missing pieces. Before you try to open those doors for business, make sure you have all the necessary pieces for success. This lecture focuses on the most important elements necessary for any successful business irrespective of the selected industry. Without these elements you will have an incomplete business.

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10. Is the internet right for you & your business?
Overview - 20 minutes / Lecture 45 minutes

Before you dump a lot of money into a web page you need to truly understand if the internet is right for your business. If you fail to do your homework on this one you could suffer a major financial loss in your business. If one could really make a million dollars on the internet, all of you neighbors would be millionaires.

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Note: The length of each overview or lecture can be altered to meet your program needs. Mr. Shea will fit any subject into your program time frame. If you are looking for a specific title or subject, please give us a call as Mr. Shea has other lectures that might fit your needs.

Telephone: 805-924-1506 / Fax: 805-924-1045 / e-mail: go2icon@netscape.net

Other lectures by Jerry Shea

1. Changing Your Fate and Destiny with NEXT
Overview: 20-30 minutes / Lecture 1 hour
No matter what your age or who you are, you are someplace, somewhere, doing something. The events, emotions and actions of your past have placed you where you are today. Is the place you are at in life today the place you want to be? If you could go back in time, would you change anything? Everything that has brought you to the very place you are at in life today is the result of your fate and destiny. We can't go back, but we can sure make changes going forward -- changes that will have a positive effect on your life. Is it hard to change your fate and destiny? Absolutely not. It take only one word - that word is NEXT. When you learn how to take the principles of NEXT and apply them to your life, you will experience life changes you never imagined. Learn how NEXT will change your fate and destiny.

2. How to Take That Next Step
Overview - 20 minutes / Lecture 45 minutes
This lecture covers Mr. Shea's success, his fall from success and the enduring steps he took to make it back to the top. He will share other success stories of individuals that overcame life's obstacles and found the way to triumph once again. This is an excellent motivational speech for any group or company that needs to encourage its employees to realize their full potential. Find out how to take that NEXT STEP and work your way to success.

3. Reducing Stress at Work and at Home
Overview - 20 minutes / Lecture 1 hour
Hate your job? Can't stand the boss? Wish you worked someplace else? Is your home life stressful? Stress, anxiety, and frustration in the work place or at home can kill you. Find out what stress is really all about and how you can gain control of life killing emotions. (This lecture can be combined with the lecture Have a Heart)

4. Have a Heart
Overview 20 minutes / Lecture 1 hour
Mr. Shea was a cardiac technician for twelve years. He witnessed first hand the negative effects on the heart caused by a poor diet, lack of exercise, smoking and stress. Hear his stories of people in their 30's and 40's with heart problems that they should never have acquired. This is an excellent learning lecture for any health conscious group and a great extra added bonus lecture for any group gathering. (This lecture can be combined with the lecture, Reducing Stress at Work and at Home.)

5. Life's Desires, Challenges and Opportunities
Overview - 30 minutes / Lecture 1 hours
Learn the advantages in taking that NEXT STEP to fulfill your desires, approach your challenges and explore the many opportunities that come your way each and every day. Learn how to open the doors of life's desires and challenges, and see through the window of opportunity. This lecture is a must for any sales oriented group or organization.

6. How Do You React?
Overview - 10 minutes / Lecture 30 minutes
The way we react to any situation usually dictates our behavior going forward. For many people, one small change in their life can ruin a whole day. Mr. Shea has fun with the audience as together they explore how people react to various situations. This is an excellent lecture for salespeople. Mr. Shea reviews some situations with extremely difficult customers and how to keep them from destroying your sales abilities.

7. The Big Puzzle of Life
Overview - 15 minutes / Lecture 30 minutes

Everyone has heard the statement "life is like a puzzle, you put one piece in at a time." This lecture reviews all the aspects of your life when you look at it like a puzzle. Mr. Shea focuses on the selection of the remaining pieces in your life's puzzle, and helps the audience select the best fitting pieces.

8. Is it time to GO FOR IT?
Overview - 15 minutes / Lecture 30 minutes

Mr. Shea helps you look at your future, based on your past. In this lecture you will be awakened to the many new ways you can look at your life as you go forward, including a comfortable life in your senior years.

        Telephone: 805-909-0908 / Fax: 805-926-4518

                       e-mail: go2icon@netscape.net